WhatsApp Account Masking allows 2 end-users to communicate with each other without revealing their personal WhatsApp details.
For retailers, last-mile logistics companies, and on-demand service providers, WAAM enables a better customer experience and allows conversations between the delivery driver/service provider and customers while maintaining the privacy of both parties. This ensures these interactions are only used for business purposes.
Here's a demo of this solution in action:
What you'll need:
Our WAAM solution is built on Flow Builder — our drag-and-drop automation tool. Don’t worry, you don't need to be an expert in Flow Builder, we'll provide downloadable flows that can be used and tailored to your needs. There are 3 flows that comprise this solution:
Download the first flow and import it in Flow Builder.
Record the Webhook URL for later use.
You should see 3 Your WABA 1 of x steps in your imported flow with the Attention Needed sticker. Click these steps and select your WhatsApp from the channel menu for each one.
Publish your changes.
Download the second flow and import it in Flow Builder.
Repeat steps 3-5 from above. Don’t forget to record the Webhook URL.
Click the Your WABA 1 of x steps with the Attention Needed sticker, and select your WhatsApp from the menu.
Publish your changes.
Download the third flow and import it in Flow Builder.
Click on the first step in the flow, Omni-channel, and select your WhatsApp from the menu.
Click the steps that say Webhook URL of WAAM B2C and Webhook URL of WAAM C2B, and add the Webhook URLs recorded above.
Don’t forget to publish your changes.
To test the WAAM you've just built you can modify the following deep link with your WhatsApp Business Account (WABA) number:
Or, you can generate a QR code (again changing the link to include your WABA number):
Find a conversation buddy, send them the link or the QR code and start testing!
Pro-tip: Reply EXIT at any time during the conversation to jump out of the flow
They should follow the prompts and register as the participant. Likewise, you should message the WABA channel, input the WhatsApp number you would like to use, and start the masked conversation.
We hope you found this tutorial helpful. If you have any questions or need help, feel free to reach out at firstname.lastname@example.org; we’re here for you.