Customers want to connect with businesses in the same way they chat with their friends and family: with fast, simple, and convenient messaging. The WhatsApp Business solution makes this possible by allowing companies to support, alert and notify their customers via WhatsApp.
The WhatsApp Business API can be used to provide customer support, send notifications and alerts (receipts, account updates, gate changes, confirmations, etc.), automate responses for frequently asked questions, send one-time passwords (OTP), track tickets and enrich customer data, and more.
WhatsApp’s architecture differs from other messaging channels significantly because instead of directly exposing a public REST API, WhatsApp for Business requires deploying a WhatsApp API Client.
The WhatsApp API Client:
Currently, the WhatsApp API Client components are updated every 45 days by WhatsApp and require an upgrade every 90 days. Don't worry, the MessageBird API automatically adapts to accommodate changes in the WhatsApp API client which shields your software from breaking.
The WhatsApp API client and MessageBird are both client hosts for the WhatsApp Business API. Our hosting includes:
Each business account accessing the WhatsApp Business API must apply to WhatsApp for approval before gaining access. Fill out this form to start your application process.
Your Business Profile allows you to display key business information that will be visible to your WhatsApp contacts. Head over to Channels in your MessageBird Dashboard to configure your:
WhatsApp supports a wide variety of capabilities as seen in the channel capabilities grid:
Delivery events allow you to track deliveries of Smooch messages to WhatsApp by subscribing to the
message:delivery:channelwebhook. Smooch also tracks user deliveries on WhatsApp which let you confirm whether a message has reached the user by listening to the
message:delivery:userwebhook. Failures to deliver a message to WhatsApp or to a WhatsApp user can be detected by subscribing to the
The WhatsApp message IDs associated with each Smooch message are available in delivery event payloads in the
We have a full Quickstart about WhatsApp Message Templates.
WhatsApp allows you to set some basic formatting in messages. You can use the formatting symbols: